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	<title>Content Creation, LLCContent</title>
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	<description>Writing, editing, and project management</description>
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		<title>Getting down to details with a content audit, Part 2</title>
		<link>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit-part-2/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit-part-2/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:14:40 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Audit]]></category>
		<category><![CDATA[Editing]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/?p=795</guid>
		<description><![CDATA[While conducting an audit of a website recently, I wanted to create a comprehensive site map that would give me a detailed picture of every asset in my site. I didn&#8217;t know the best way to do that. So I checked in with members of the Content Wranglers group on LinkedIn and received two great [...]]]></description>
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		<title>Income from news readers stagnates, but the good news is &#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/08/income-from-news-readers-stagnates-but-the-good-news-is/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/08/income-from-news-readers-stagnates-but-the-good-news-is/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 11:30:17 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/08/income-from-news-readers-stagnates-but-the-good-news-is/</guid>
		<description><![CDATA[As news publishers scramble to figure out the best way to bring in revenue and boost profits, some dispiriting news came in recently from an unusually candid report by Norwegian Publisher Media Norge ASA. In a presentation to investors, Media Norge said traffic levels are reaching saturation and &#8220;online ad prices are stagnating,&#8221; according to [...]]]></description>
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		<title>Getting down to details with a content audit, Part 1</title>
		<link>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 09:36:45 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Audit]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alice Ainsworth]]></category>
		<category><![CDATA[redesign]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/</guid>
		<description><![CDATA[While planning for an upcoming website redesign project, I sought advice on LinkedIn about the best way to conduct a content audit. We were in the midst of a time-consuming, page-by-page evaluation of our site, which has more than 2,000 assets. Compared to many sites, that&#8217;s not very big. But it started to feel like [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Stephanie Leary Keeps Coming Back to WordPress</title>
		<link>http://www.pemmymac.com/contentcreation/2010/08/why-stephanie-leary-keeps-coming-back-to-wordpress/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/08/why-stephanie-leary-keeps-coming-back-to-wordpress/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 16:35:31 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/?p=679</guid>
		<description><![CDATA[Stephanie Leary, the author of the recently released Beginning WordPress 3.0, began using WordPress in 2004 when it was known for its easy-to-use blogging capabilities for smaller sites. Lately, it has been gaining a reputation for being powerful enough to run larger sites and large collections of networked sites. Leary, who works as a web [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A Seismic Shift in Content Consumption?</title>
		<link>http://www.pemmymac.com/contentcreation/2010/07/a-seismic-revolutionary-shift-in-content-consumption/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/07/a-seismic-revolutionary-shift-in-content-consumption/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 19:37:56 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/07/a-seismic-revolutionary-shift-in-content-consumption/</guid>
		<description><![CDATA[A new iPad app called Flipboard has been the subject of enthusiastic reviews in Website magazine and other media outlets recently. The app connects to your social media accounts, aggregates content from those sources, and presents it in a &#8220;slick, easy-to-use &#8216;personal magazine,&#8217;&#8221; says the Website magazine article. &#8220;Every time the app is launched, your [...]]]></description>
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		<title>Making the Case for Tumblr</title>
		<link>http://www.pemmymac.com/contentcreation/2010/07/making-the-case-for-tumblr/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/07/making-the-case-for-tumblr/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 00:58:02 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/?p=642</guid>
		<description><![CDATA[As someone who constantly recommends the WordPress publishing platform, I&#8217;m also intrigued by other blogging platforms, particularly those that promise to be easy to use for non-technical content creators. A recent article from poynter.org makes the case for Tumblr. The article by Mallary Jean Tenore features Mark Coatney, who used to work at Newsweek and [...]]]></description>
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		<title>When it Comes to Social Media Sharing, More is Better</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/when-it-comes-to-social-media-sharing-more-is-better/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/when-it-comes-to-social-media-sharing-more-is-better/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 21:59:20 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[GetResponse]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/when-it-comes-to-social-media-sharing-more-is-better/</guid>
		<description><![CDATA[Emails that include sharing options have a higher click-through rate, according to a recent survey. And when it came to sharing, more was better. The survey, conducted by email marketing firm GetResponse from March 23 to May 12, 2010 examined 500 million messages sent by more than 19,000 individuals or companies. The email senders had [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8220;The Promise of a Blog Lies in its Unfiltered Voice&#8221;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 16:08:03 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Brooklyn Blogfest]]></category>
		<category><![CDATA[J. David Goodman]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/</guid>
		<description><![CDATA[Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So, Where Do You Stand on the Issue of Delinkification?</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 23:03:31 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[delinkification]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[Nicholas Carr]]></category>
		<category><![CDATA[The Shallows]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</guid>
		<description><![CDATA[Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Suffering From Social Network Overload? Constant Contact, NutshellMail Might Help</title>
		<link>http://www.pemmymac.com/contentcreation/2010/05/suffering-from-social-network-overload-constant-contact-nutshellmail-might-help/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/05/suffering-from-social-network-overload-constant-contact-nutshellmail-might-help/#comments</comments>
		<pubDate>Tue, 25 May 2010 21:00:02 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[NutshellMail]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/05/suffering-from-social-network-overload-constant-contact-nutshellmail-might-help/</guid>
		<description><![CDATA[LinkedIn, Twitter, and Facebook are among the most popular social media marketing tools for organizations. Add WordPress for blogging and lightweight website content management. Then supplement all of that with Constant Contact email newsletters and event marketing for a powerful, yet relatively inexpensive social media suite. The problem is that it can get complicated keeping [...]]]></description>
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