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	<title>Content Creation, LLCUncategorized</title>
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	<link>http://www.pemmymac.com/contentcreation</link>
	<description>Writing, editing, and project management</description>
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		<title>Getting down to details with a content audit, Part 1</title>
		<link>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 09:36:45 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Content Audit]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alice Ainsworth]]></category>
		<category><![CDATA[redesign]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/08/getting-down-to-details-with-a-content-audit/</guid>
		<description><![CDATA[While planning for an upcoming website redesign project, I sought advice on LinkedIn about the best way to conduct a content audit. We were in the midst of a time-consuming, page-by-page evaluation of our site, which has more than 2,000 assets. Compared to many sites, that&#8217;s not very big. But it started to feel like [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So, Where Do You Stand on the Issue of Delinkification?</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 23:03:31 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[delinkification]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[Nicholas Carr]]></category>
		<category><![CDATA[The Shallows]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</guid>
		<description><![CDATA[Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google Buzz As Social Marketing Platform</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/google-buzz-as-social-marketing-platform-2/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/google-buzz-as-social-marketing-platform-2/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 03:27:14 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[user privacy]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/03/google-buzz-as-social-marketing-platform-2/</guid>
		<description><![CDATA[Image via CrunchBase Since its introduction earlier this year, Google Buzz has attracted quite a bit of attention, not all of it positive. A social media tool built on top of Gmail, it takes advantage of a user&#8217;s email network by integrating photos, videos, links, and other resources. But some of its features, and their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Drupal for smart people : http&#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/drupal-for-smart-people-http/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/drupal-for-smart-people-http/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 12:04:42 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Drupal for smart people : http://buytaert.net/mensa-using-drupal]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Next Adobe Lightroom dips toes&#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/next-adobe-lightroom-dips-toes/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/next-adobe-lightroom-dips-toes/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 14:24:22 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Next Adobe Lightroom dips toes in video waters &#8211; CNET News: http://bit.ly/adobe_lightroom]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From WebNewser: LinkedIn Rolls Out Real-Time Profile Matches</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/rt-webnewser-linkedin-rolls-o/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/rt-webnewser-linkedin-rolls-o/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 14:19:27 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[RT @WebNewser LinkedIn Rolls Out Real-Time Profile Matches &#8211; mediabistro.com: WebNewser http://tinyurl.com/ydc2x96]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mr. Tufte emphasizes the need &#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/mr-tufte-emphasizes-the-need/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/mr-tufte-emphasizes-the-need/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 22:19:25 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Mr. Tufte emphasizes the need to enlist “the clarity of intense information.”- http://nyti.ms/9Rz1ot]]></description>
		<wfw:commentRss>http://www.pemmymac.com/contentcreation/2010/03/mr-tufte-emphasizes-the-need/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WP Mart is WordPress marketpla&#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/wp-mart-is-wordpress-marketpla/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/wp-mart-is-wordpress-marketpla/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:26:05 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/03/wp-mart-is-wordpress-marketpla/</guid>
		<description><![CDATA[WP Mart is WordPress marketplace for different WordPress product categories:http://www.wpmart.net/about]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From NYTimes: Texts Without Context</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/what-becomes-of-originality-an/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/what-becomes-of-originality-an/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:46:24 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/03/what-becomes-of-originality-an/</guid>
		<description><![CDATA[&#8220;What becomes of originality and imagination in a world that prizes “metaness?” : Texts Without Context &#8211; http://nyti.ms/9qaMrV]]></description>
		<wfw:commentRss>http://www.pemmymac.com/contentcreation/2010/03/what-becomes-of-originality-an/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating and nurturing communi&#8230;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/creating-and-nurturing-communi/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/creating-and-nurturing-communi/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:02:02 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Creating and nurturing communities of contributors&#8211;Try this link instead: http://www.theopensourceway.org/book/index.html]]></description>
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		<slash:comments>0</slash:comments>
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