As someone who constantly recommends the WordPress publishing platform, I’m also intrigued by other blogging platforms, particularly those that promise to be easy to use for non-technical content creators. A recent article from poynter.org makes the case for Tumblr. The article by Mallary Jean Tenore features Mark Coatney, who used to work at Newsweek and [...]
Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines [...]
Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage [...]
Do you have a “robust,” “mission critical” product? Even if so, you might be hurting your prospects by describing it as such. In this article on MarketingSherpa.com, reporter Adam T. Sutton warns that stock phrases can lead to customer indifference and obscurity on the web. He quotes David Meerman Scott, marketing expert and author, who [...]
Joining the debate on the effect the iPad will have on reading and writing, New York University student and Kommons-founder Cody Brown says it won’t kill books but that it could, and probably should, transform the way we think about and create them. He says authors shouldn’t think of the iPad just as a place [...]
How to gather information, assess it, and present it in a way readers will understand and appreciate