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	<title>Content Creation, LLCWriting</title>
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	<description>Writing, editing, and project management</description>
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		<title>Making the Case for Tumblr</title>
		<link>http://www.pemmymac.com/contentcreation/2010/07/making-the-case-for-tumblr/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/07/making-the-case-for-tumblr/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 00:58:02 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[As someone who constantly recommends the WordPress publishing platform, I&#8217;m also intrigued by other blogging platforms, particularly those that promise to be easy to use for non-technical content creators. A recent article from poynter.org makes the case for Tumblr. The article by Mallary Jean Tenore features Mark Coatney, who used to work at Newsweek and [...]]]></description>
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		<title>&#8220;The Promise of a Blog Lies in its Unfiltered Voice&#8221;</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 16:08:03 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Brooklyn Blogfest]]></category>
		<category><![CDATA[J. David Goodman]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/the-promise-of-a-blog-lies-in-its-unfiltered-voice/</guid>
		<description><![CDATA[Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines [...]]]></description>
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		<title>So, Where Do You Stand on the Issue of Delinkification?</title>
		<link>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 23:03:31 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[delinkification]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[Nicholas Carr]]></category>
		<category><![CDATA[The Shallows]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/06/so-where-do-you-stand-on-the-issue-of-delinkification/</guid>
		<description><![CDATA[Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Using Social Media to Move Past World Class, Cutting Edge GobbledyGook</title>
		<link>http://www.pemmymac.com/contentcreation/2010/05/using-social-media-to-move-past-innovative-world-class-cutting-edge-gobbledygook/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/05/using-social-media-to-move-past-innovative-world-class-cutting-edge-gobbledygook/#comments</comments>
		<pubDate>Tue, 18 May 2010 22:29:16 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[David Scott Meerman]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[MarketingSherpa.com]]></category>

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		<description><![CDATA[Do you have a &#8220;robust,&#8221; &#8220;mission critical&#8221; product? Even if so, you might be hurting your prospects by describing it as such. In this article on MarketingSherpa.com, reporter Adam T. Sutton warns that stock phrases can lead to customer indifference and obscurity on the web. He quotes David Meerman Scott, marketing expert and author, who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reading is not Dead, says Cody Brown</title>
		<link>http://www.pemmymac.com/contentcreation/2010/04/reading-is-not-dead-says-cody-brown/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/04/reading-is-not-dead-says-cody-brown/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 01:45:01 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[Cody Brown]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[TechCrunch]]></category>

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		<description><![CDATA[Joining the debate on the effect the iPad will have on reading and writing, New York University student and Kommons-founder Cody Brown says it won&#8217;t kill books but that it could, and probably should, transform the way we think about and create them. He says authors shouldn&#8217;t think of the iPad just as a place [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are Real People Better Than Editors and Reporters?</title>
		<link>http://www.pemmymac.com/contentcreation/2010/04/are-real-people-better-than-editors-or-reporters/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/04/are-real-people-better-than-editors-or-reporters/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 00:07:00 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[community generated content]]></category>
		<category><![CDATA[gdgt.com]]></category>
		<category><![CDATA[Peter Rojas]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/04/are-real-people-better-than-editors-or-reporters/</guid>
		<description><![CDATA[If you love your gadgets and love talking with people who love gadgets, you&#8217;ve probably already heard about gdgt.com, a technology site that lets you &#8220;engage with your devices and hang out with people who are as passionate about their gear as you are,&#8221; according to the gdgt.com About page. Investors are loving gdgt.com as [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>reBlog from pbs.org: Idea Lab</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/reblog-from-pbs-org-idea-lab-2/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/reblog-from-pbs-org-idea-lab-2/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 16:58:59 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Idea Lab]]></category>
		<category><![CDATA[Joel Spolsky]]></category>
		<category><![CDATA[pbs.org]]></category>
		<category><![CDATA[Scott Rosenberg]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/03/reblog-from-pbs-org-idea-lab-2/</guid>
		<description><![CDATA[Image via Wikipedia Software Programming Guru Joel Spolsky wrote his final &#8220;Joel on Software&#8221; blog post last week, leading some to wonder whether blogging was going the way of hot metal typesetting. Award-winning journalist and Salon.com co-founder Scott Rosenberg doesn&#8217;t think so: Blogging emerged and continues to thrive because it gives us something our old [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CMS War on the Horizon? CenterNetworks&#8217; Stern Says Maybe So</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/cms-war-on-the-horizon-informationweeks-stern-says-maybe-so/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/cms-war-on-the-horizon-informationweeks-stern-says-maybe-so/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 16:02:57 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[CMS]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Allen Stern]]></category>
		<category><![CDATA[InformationWeek]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/2010/03/cms-war-on-the-horizon-informationweeks-stern-says-maybe-so/</guid>
		<description><![CDATA[CenterNetworks&#8217; Allen Stern last year moved his blogs from Drupal to WordPress &#8220;because writing was frustrating in Drupal and is a pleasure in WordPress.&#8221; I have to agree. It&#8217;s hard to beat the WordPress/ScribeFire combination for bloggers. On the other hand, it&#8217;s hard for me to imagine a large-scale Web site, with diverse functionality and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Review: On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction</title>
		<link>http://www.pemmymac.com/contentcreation/2010/03/on-writing-well/</link>
		<comments>http://www.pemmymac.com/contentcreation/2010/03/on-writing-well/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 15:51:28 +0000</pubDate>
		<dc:creator>Pem McNerney</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[book reviews]]></category>
		<category><![CDATA[E.B. White]]></category>
		<category><![CDATA[William Zinsser]]></category>

		<guid isPermaLink="false">http://www.pemmymac.com/contentcreation/?p=52</guid>
		<description><![CDATA["White has everything he needs: a writing implement, a piece of paper, and a receptacle for all the sentences that didn't come out the way he wanted them to," Zinsser says. Keeping it simple, avoiding clutter, and picking your words carefully are among the many important lessons in this book.]]></description>
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		<slash:comments>2</slash:comments>
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